Working with Me
Here’s some of the things you can expect when working with me:
I'm a Big Picture Thinker
I take a holistic approach to problem solving by understanding the business environment and how the brand should inform the experience. I look at the entire customer journey over time, across channels and touch points, and consider the multiple, often complex connections between all the players on the field.
I Love Collaboration
I work along side business and technology to collaboratively discover and plan, together finding our way to the right opportunities and priorities.
Design is Always On
I operate from the belief that design should always be “on”. Design leadership must have a seat at the decision making table for all key decisions driving the business. By doing so, the focus shifts to the creation of customer value and engagement—a cornerstone of design-driven organizations.
Experiences Depend on Time and Place
I look at the entire customer journey and continuously work to identify opportunities to create customer value and increase customer engagement at every touch point across the entire customer lifecycle.
I Try to Teach as I Go
I put my experience as an educator to good use by helping bridge silos between disparate groups within the organization by creating a system of shared values that allows for quicker alignment on key issues that have the greatest impact on the business.
The Designs Get Better with Iteration
My design process is iterative and often encourages business stakeholders, developers and customers to participate in the process through design studio workshops.
I Keep My Side of the Street Lean
I follow principles of agile and lean methodologies by minimizing documentation and testing functional prototypes with targeted customers early and often until success targets are reached.