Case Study: Creating a brand platform for a local, full-spectrum product development startup in Silicon Valley.

Cross-disciplinary collaboration under one roof to incubate and launch new products.

Image of BriteLab website home page hero


BriteLab is an exciting startup with a unique offering that fills a void in the industry: a full-spectrum product development capability in a seamless, team-based experience with world-class design, engineering, prototyping and manufacturing experts—all under one roof, locally in the global capital of innovation, Silicon Valley.

The original architects of BriteLab's business model/concept asked Brinton to lead the strategy & development of the brand, design and develop the company website, then provide digital marketing services to support the brand launch.

  • Brand Strategy
  • Brand Naming
  • Identity System
  • Brand Expression
  • Website Design + Development
  • Print Collateral
  • Brand Guidelines
  • Brand Launch Campaign
Image of BriteLab final logo designs
Image showing branded interior of the BriteLab facilities

Branded Environment

As an initial step in the brand activation plan, the brand team partnered with San Francisco commercial interior design firm Studio O+A to create a branded environment that inspired creativity and collaboration.

Image showing select slides from BriteLab planning doc

Discovery & Strategic Planning

Brinton conducted thorough research & analysis to understand the big picture vision at the center of the brand concept, the business environment (internal and external to the organization), the future products and services, and the target audience. Activities and deliverables included stakeholder and employee interviews, factory tour, competitive analysis, customer interviews, target audience segmentation, persona development, customer journey mapping, competitive positioning matrix, insights, opportunities, and strategic recommendations.

Image of BriteLab mood board.

After the strategy was complete and the initial graphic identity had been finalized, Brinton created mood boards to explore possible directions for the visual language that would ultimately define the greater design system for the brand.

Image of BriteLab graphic devices.
Image of BriteLab pattern design.
Image of BriteLab corporate stationery
Image of BriteLab print advertisement.
Image of BriteLab branded apparel
Image of BriteLab branded capabilities presentation
Image of BriteLab branded photographic treatment
Image of BriteLab brand guidebook.
Image of BriteLab brand guidebook.
Image of BriteLab brand guidebook.
Image of BriteLab brand guidebook.
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From start to end, Brinton's thoughtful process, creativity and superior craft was on-par with any global brand strategy firm—only they delivered at twice the speed and at a fraction of the cost."