Case Study: Full-service solution for an exciting education-first FinTech startup.

Novel money-management methods for hard working families and small businesses.

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Keenly is an early stage, self-funded startup that provides education, advisory services and a proprietary SaaS platform to small business owners and hard-working families to help them manage their money more effectively.

As Keenly’s agency of record, Brinton provided a full-service solution to take the brand to market and start generating revenue as they pursued investor funding.

  • Comprehensive brand strategy & development
  • Digital product design
  • Website design and development
  • SharpSpring integration
  • Inbound marketing campaign strategy, asset design, execution and management
  • 45% lead conversion on first campaign
  • Sales enablement
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Logo Construction

We chose an owl as the symbol for brand, representing the educational foundation of Keenly's offerings. Brinton constructed the logomark design on a grid to achieve balance and proportions.

Proprietary Tools

Keenly's founder asked Brinton to lead the design of custom financial modeling and management tools that aligned perfectly with the money management methods they teach.

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Brand Launch

To start building some brand awareness and make meaningful connections with prospects for Keenly's main offering, Brinton developed a lead generation campaign promoting a free guide to pandemic financing for small businesses. The quality of the content and the timeliness of the campaign led to an astonishing 45% conversion rate.

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Brinton has delivered creativity, business and technical knowledge way beyond my expectations. I feel incredibly fortunate to have found such a capable agency with a focus on helping founders of early stage startups crystalize their vision and actualize their dreams!"